Over the past 8+ years, I’ve been the first marketing hire or a solo marketer at 9 different startups—both bootstrapped and venture-funded. And let me tell you, one of the biggest challenges I faced was figuring out how well I was doing. I constantly wondered:

• What are other companies spending on marketing?

• What channels are driving the most growth for them?

• How are they structuring their teams?

I wanted answers, but there was no reliable data to benchmark against—especially here in Africa.

That’s why we’re creating the African SaaS Marketing Report—a first-of-its-kind resource designed to fill this gap. This annual report will aggregate data from SaaS companies across Africa and provide critical benchmarks that every marketer, founder, and investor can use to make better decisions.

Click here to take the survey

Here’s what the report will cover:

• Firmographics: Who’s in the game? Company size, funding status, and more.

• Target Markets: Where are companies finding their customers?

• Pricing Strategies: How do African SaaS companies price their products?

• Team Dynamics: What does a SaaS marketing team look like here?

• Growth Metrics: What are realistic growth expectations for SaaS in Africa?

• Marketing Channels: Where are the big wins happening?

See some of the reports here ⬇️:

If you’re running marketing for a SaaS company, this report will be your go-to guide to:

✅ Benchmark your performance against similar companies.

✅ See what’s working (and what’s not) across the region.

✅ Make informed decisions to drive your company’s growth.

But here’s the thing: we can’t do this without YOU.

We need SaaS marketers, founders, and leaders like you to share insights about your company’s marketing. The survey is quick and easy—mostly multiple-choice—and it’ll take you 5 minutes or less to complete.

Click here to take the survey

Why participate?

• MIA Resource & Template Library: You get one-year subscriber access to 50+ Product & Growth marketing templates.

• Be part of the solution: Help build the first-ever African SaaS Marketing Report.

• SEO Win: Get a backlink to your company from our website (marketinginaction.xyz) when the report goes live.

• Visibility: Your contribution will help shape the benchmarks that marketers across the continent rely on.

• Access exclusive insights: Contributors get early access to the report.

And if you’re worried about privacy, don’t be—you can fill it out completely anonymously.

Please note that the survey response can be anonymized. The goal is to get benchmark data, and it doesn't have to be company-specific, especially if you have an NDA that covers information sharing.

Share it with your friends and colleagues

Got friends or colleagues working in SaaS? Share this with them too! The more companies that participate, the better the insights we can all gain.

Thanks for being part of this journey. Together, we’ll help move the African SaaS ecosystem forward.

—James

Subscribe now

The Reports

• African Marketing Reports: Industry marketing reports on SaaS, FinTech, Web3, Healthtech, Edtech, HRtech, Agritech, Ecommerce, Energytech, Marketplace, Entertainment, Creators, and Agencies.

• MIA Next 30 Marketers List: A spotlight on the next wave of influential marketers making significant impacts in the industry.

• MIA Next 30 MarTech Tools: A curated list of the top 30 marketing technology tools that are transforming how marketers drive growth and innovation.

🧩 Turn insights into action.

Equip yourself with GTM playbooks, messaging templates, and positioning frameworks. Subscribe to the MIA Marketing Toolkit.

20% off all MIA handbooks and templates when you use the code: MIA Community.

It Takes a Village

If you want to collaborate or feature your product in this newsletter, check out our media kit, and shoot me an email.

If you also have a recommendation for products we should feature, or sponsors you would like us to work with, reply to this email with their names, and how we can reach them (LinkedIn, Email, Phone, Home address 🙂).

We started this newsletter to share practical marketing examples, and resources to tilt the odds better in your favor.

We’re building a village of 5,000+ marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us.