When I started publishing newsletters, templates, and resources on marketing, I wasn’t trying to build a school. I just wanted to document how I worked, share what I was learning, and make execution feel less mysterious for people coming up behind me.

Over time, a pattern became impossible to ignore. After almost every framework or deep dive, I’d get messages that sounded encouraging on the surface, then quietly revealing underneath. People told me the content helped them think more clearly. They said things finally clicked. Then came the follow-up.

“I get this now, but I still don’t know how to actually do the work.”

These weren’t beginners. Many had taken courses, followed the right people, and spent years consuming marketing content. What they lacked wasn’t intelligence or motivation. It was structure, repetition, feedback, and exposure to how real product and growth marketing actually runs day to day.

For a long time, I didn’t have the time to fix that gap. Now, I’m choosing to. This is why MIA Academy exists.

👉🏽 Join the MIA Academy WhatsApp Community, where modern marketers build real product, growth, and go-to-market skills through hands-on execution.

Product & Growth Marketing with AI Bootcamp

I’m running a 13-week program: Product & Growth Marketing with AI Bootcamp for Modern Marketers.

It’s a structured, end-to-end training experience designed to build real execution skill across product marketing, growth, lifecycle, GTM, and applied AI workflows.

This is not a course where you watch videos and feel smarter.

You will produce work. You will build artifacts. You will practice how modern marketing is done in real teams, with constraints, trade-offs, and feedback loops that force you to improve.

Here’s what you get inside the bootcamp:

• 50+ expert-vetted templates and frameworks you’ll use to execute real deliverables

• 40+ custom GPTs and AI-assisted marketing systems that speed up research, planning, writing, and optimization

• A clear structure across modules, lessons, and portfolio-style assessments

• Weekly live Q&A and ongoing async support

• A final deliverable that looks like a real portfolio, not a certificate

If you’ve ever said, “I understand this, but I still can’t do it,” this bootcamp is built for that exact gap.

Why this bootcamp is different from everything else out there

Most marketing programs are designed to scale content, not capability. They optimize for how many people can enroll, not how many people can actually execute by the end.

This bootcamp is intentionally the opposite.

I’m personally handling it because the outcome I care about cannot be delegated. The goal is not exposure to ideas. It’s competence. Judgment. The ability to take a messy brief, limited context, and real constraints, then produce work that holds up in the real world.

If you’re expecting a light-touch course you can breeze through on weekends, this won’t be a good fit (there are other self-paced programs for that). This is closer to how you’d learn inside a demanding team, except with clearer structure and tighter feedback loops.

What I’m actually teaching in this bootcamp

The focus is Product & Growth Marketing with AI, but not as separate disciplines.

In real teams, these things overlap constantly. Positioning affects acquisition. Activation shapes lifecycle. GTM decisions constrain growth experiments. AI sits inside all of it, whether teams admit it or not.

This bootcamp brings those pieces together into one execution system.

You’ll work through:

• Product marketing fundamentals that lead to real deliverables, not slide decks

• Growth strategy and experimentation that connects to funnels and outcomes

• GTM planning that reflects how launches, campaigns, and positioning actually happen

• Applied AI workflows that speed up research, planning, writing, and analysis, without replacing judgment

Everything is taught through the lens of doing the work. If it doesn’t lead to an artifact you can point to, it doesn’t belong here.

What you’ll produce by the end

This is the part most people care about, and the part most programs avoid being specific about.

By the end of the bootcamp, you won’t just “understand” product and growth marketing. You’ll have a portfolio of execution artifacts that show how you think and how you work.

That includes:

• Structured strategy documents you can walk through confidently

• Clear positioning and messaging outputs tied to real scenarios

• GTM plans that reflect prioritization, not guesswork

• Growth experiment designs with hypotheses, metrics, and learnings

• AI-assisted workflows you can reuse at work, not one-off prompts

All of this lives in a single, organized body of work. Something you can share with a hiring manager, a founder, or a team and say, “Here’s how I approach this.”

How the bootcamp actually runs

The structure is demanding by design.

The bootcamp runs for 13 weeks, with an expected commitment of about 2 hours per day. Some days will take less. Others will stretch you. That’s intentional.

You’ll move through:

• Recorded lessons to set context and frameworks

• Practical exercises that force application, not reflection

• Portfolio-style assessments that build on each other

• Weekly live Q&A and asynchronous feedback

• Ongoing access to templates, frameworks, and AI systems

You’re not learning in isolation. You’ll be sharing work, getting feedback, revising it, and improving it in public with people at a similar stage.

That loop is where most of the growth happens.

Does this kind of training make sense for you right now?

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Why AI is built into the work, not bolted on

AI is already changing what “good marketing work” looks like. Ignoring it doesn’t protect you. It just puts you behind.

In this bootcamp, AI is treated as a force multiplier, not a shortcut.

You’ll learn:

• Where AI genuinely saves time

• Where it introduces risk or shallow thinking

• How to design workflows that combine human judgment with automation

• How to avoid sounding generic while moving faster

The goal is not to turn you into a prompt collector. It’s to help you build systems you can rely on under pressure.

Internships and real opportunities are part of the equation

I’m committing to taking on a small number of interns from the highest-performing graduates of this bootcamp.

That’s not a marketing promise. It’s a filter.

People who show up consistently, do the work properly, and demonstrate strong execution will be considered for:

• Internship opportunities

• Ongoing collaboration

• Referrals and roles surfaced through MIA Jobs, which prioritizes proof of work over resumes

This is why the bar is high. Output matters here.

Who this bootcamp is for, and who it isn’t

This bootcamp is a good fit if:

• You’ve learned marketing concepts but struggle to execute end to end

• You want proof of work, not just certificates

• You’re willing to commit time and effort consistently

• You want direct exposure to how real product and growth work gets done

It’s not a good fit if:

• You want something passive or lightweight (there are other self-paced programs for that)

• You’re looking for motivation more than structure

• You don’t have the time to apply what you learn

Selectivity matters, because the experience depends on everyone taking the work seriously.

How to get in

There’s a short assessment you can take to determine fit. Based on your score, you may qualify for:

• A full scholarship

• Or a 40% discount on tuition

You can take the quiz here.

If you already know someone who would benefit from this kind of execution-focused training, share it with them. The right people tend to find their way in through referrals.

📣 Share this with a founder or marketer on Twitter | LinkedIn | WhatsApp. It will only take 20 seconds.

MIA is trusted by 2,000+ marketers across Africa, the US, and Europe, helping you put marketing in action better, faster, and with context.

We’re building a village of marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us. Share this newsletter with them.

Most of my marketing career has been spent figuring things out alone.

I’ve been the first hire or solo marketer at multiple startups, and responsible for building the entire marketing function from scratch. Strategy, metrics, budgets, hiring plans, and execution playbooks for everything from SEO and content to paid ads, events, and lifecycle programs. Every decision had real consequences.

The only way I could keep up was by obsessively documenting what worked. I studied how senior marketers approached similar problems, learned from frameworks shared by people like Brian Balfour, Emily Kramer, and Julian Shapiro, and translated those ideas into systems I could actually use. Over time, those systems became my own playbooks, which eventually turned into the MIA newsletter.

For many people, those frameworks are enough to move forward. For others, depending on where they are in their careers, something else is needed. Practice. Feedback. Repetition. Context.

MIA Academy was built to support marketers to fill that missing layer. MIA Academy exists, to help marketers move from consuming ideas to building real, reusable skills through hands-on execution.

👉🏽 Join the MIA Academy WhatsApp Community, where modern marketers build real product, growth, and go-to-market skills through hands-on execution.

Learning marketing is not the same as being able to do the work

Learning marketing has never been easier.

There are courses, threads, playbooks, podcasts, and frameworks for almost every problem you can think of. You can learn positioning, growth loops, lifecycle marketing, and GTM strategy without leaving your desk. That access is valuable and it works.

But understanding something and being able to execute it under real constraints are not the same skill.

Real work is messy. Budgets are tight. Timelines are unrealistic. Stakeholders disagree. Data is incomplete. And most of the time, there’s no clear “right answer.” You’re making trade-offs with imperfect information and living with the consequences.

This is where many marketers feel the gap. Not because they don’t know what good looks like, but because knowing doesn’t automatically translate into confident action when the context shifts.

What changes as you move from beginner to operator to owner

Learning needs change as your responsibilities change.

As a beginner, the biggest challenge is orientation. You’re trying to understand how marketing works at all. What channels exist. How strategy connects to execution. What good output looks like. At this stage, structure and examples matter most.

As an operator, the challenge shifts. You know the basics, but now you’re accountable for outcomes. You’re expected to make decisions, prioritize work, and explain your reasoning. The same framework you once studied now needs to be applied to a specific situation with real constraints.

As an owner, whether you’re a founder or a GTM lead, the problem becomes system design. You’re no longer just executing. You’re deciding how work gets done, how teams operate, and how success is measured. You need judgment more than instructions.

The mistake most learning products make is treating these stages as the same. MIA Academy is built on the assumption that they are not.

Frameworks give direction, but practice builds judgment

Frameworks matter. They help you avoid obvious mistakes. They give you language to reason about problems. They create a shared mental model across teams.

But frameworks alone don’t build judgment.

Judgment comes from applying those frameworks repeatedly. Seeing what works, what breaks, and why. Learning how context changes outcomes. Understanding when to follow the framework closely and when to bend it.

This is why two people can study the same material and end up with very different results. One has reps. The other doesn’t yet.

The MIA newsletter and templates provide direction. For many people, that’s enough to move forward. For others, especially at transition points in their careers, direction needs to be paired with practice and feedback.

The missing layer is not more information

When people feel stuck, the instinct is often to look for more content.

Another course. Another framework. Another explanation.

But the missing layer is rarely information. It’s the conditions required to turn information into skill.

Those conditions are simple, but hard to recreate alone:

• Practice on realistic problems

• Feedback from people who’ve done the work

• Repetition across different scenarios

• Exposure to how decisions are made, not just the outcomes

Without these, learning stays theoretical, even when it’s well understood.

Where do you feel most stuck in execution?

Leave a comment

Choosing the right learning path based on where you are now

MIA Academy exists for the moments when someone realizes they need more structure around execution. When they want guided practice. When they want feedback. When they want to build confidence by doing the work, not just understanding it.

Different stages require different layers. The Academy adds the execution layer for those who need it.

Not everyone needs the same level of support.

Some people benefit most from self-paced courses and handbooks that help them build fundamentals. Others need live environments where they can apply frameworks, get feedback, and refine their thinking in real time. Some need ready-to-use templates and AI workflows they can plug directly into their work.

MIA Academy is structured around these differences. You choose the learning path that matches your current stage, not where you think you “should” be.

There’s no single correct entry point. Only the one that fits where you are now.

From learning to opportunity: how execution becomes proof of work

The final shift happens when execution turns into evidence.

When you’ve applied frameworks to real scenarios, built artifacts, and worked through trade-offs, you don’t just have knowledge. You have proof of work. Things you can explain, defend, and reuse.

This is where learning connects to opportunity.

MIA Academy is designed as a learning-to-career system. As people build execution skill, they also build visible proof of competence. That proof becomes leverage for better roles, better decisions, and better outcomes. Through MIA Jobs, that execution signal connects directly to founders and teams looking for people who can actually do the work.

That’s the full loop. Learn. Apply. Document. Repeat. Then turn execution into opportunity.

Join the MIA Academy

If you’re unsure whether to begin with a bootcamp, a self-paced course, or a resource library, you don’t have to guess.

Answer a short set of questions about your role, experience, and goals. Based on your responses, you’ll get a clear recommendation on which MIA Academy program fits you best right now.

Take the 3-minute quiz and get your recommended learning path.

📣 Share this with a founder or marketer on Twitter | LinkedIn | WhatsApp. It will only take 20 seconds.

MIA is trusted by 2,000+ marketers across Africa, the US, and Europe, helping you put marketing in action better, faster, and with context.

We’re building a village of marketers and founders who want to increase their odds of succeeding at marketing. You’re one of us. Share this newsletter with them.

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