MIA Academy AI Marketing Bootcamp: Cohort 2 Enrolments Open
Product marketing, growth marketing, and AI skills in one program. Cohort 2 enrollments are now open.
Thanks for reading MIA—everything you need to put marketing into action, with the MIA Academy to build real product, growth, and go-to-market skills through hands-on execution.
I have bought a lot of marketing courses in my career. Some good, some forgettable. Almost none of them had the courage to tell me what the outcome was going to be. They taught concepts in theory, some handed out templates, and they wished me luck. The work of turning what I learned into a real job was always mine alone. That gap between learning and earning is where most people give up. So this cohort, we are filling it ourselves.
We are opening enrolments for Cohort 2 of the MIA Academy AI Marketing Bootcamp. It starts the first week of June. Twelve weeks, twelve portfolio deliverables, and a new commitment that did not exist in Cohort 1. If you complete the program at the Pro tier and have not landed a high-paying remote marketing job within 90 days of finishing, I will keep coaching you for free until you do.
Here is everything you need to know to decide whether this is the right move for you.
👉🏽 Join the MIA Academy WhatsApp Community, where modern marketers build real product, growth, and go-to-market skills through hands-on execution.
What the bootcamp actually is
The AI Marketing Bootcamp is a structured, cohort-based program that combines three skill sets in one curriculum: product marketing, growth marketing, and applied AI. The combination is intentional. These three are the skills that the modern remote marketing job market pays for. They are also the three that most marketers try to learn in isolation, watching scattered YouTube videos and never assembling them into a working system.
The program runs for 12 weeks. It includes self-paced video modules, live execution sessions, 12 portfolio assessments, certification on completion, and a WhatsApp community of peers and alumni. By the end, you have a portfolio that proves what you can do, not a certificate that says you watched some videos.
Two tiers, same curriculum.
Core (₦45,000) is self-paced learning, monthly live Q&A, full templates and AI tools, and certification.
Pro (₦75,000) is everything in Core, plus monthly live Q&A, priority career coaching, internship access, and the 90-Day Marketing Job Guarantee.
If you want the full breakdown in one place, I put together a Program Summary you can download and share.
What happens week by week
What are you actually doing for 12 weeks. Here is the full breakdown.
Module 1: Marketing Fundamentals (Weeks 1 to 3). Build your foundation. Core marketing concepts, the buyer’s journey, KPIs. Business and startup foundations. Writing for marketers. Your first 3 portfolio deliverables.
Module 2: Product Marketing (Weeks 4 to 6). Learn to position and launch. Foundations of product marketing. Go-to-market strategy. Positioning and messaging. PMM templates and practical application. 3 more deliverables.
Module 3: Growth Marketing (Weeks 7 to 9). Measure and scale. Growth loops and models. Technical marketing and experimentation. Marketing analytics with GA4, GTM, and Looker Studio. 3 more deliverables.
Module 4: AI and Marketing Tools (Weeks 10 to 12). Build AI systems that work. AI prompt engineering with ChatGPT, Claude, and Gemini. Claude Code and marketing agents. Templates, tools, and final assessments. Final 3 deliverables.
Career Support (Ongoing). From learning to earning. Portfolio assembly and review. LinkedIn optimization. Interview preparation. Career coaching and mentorship. Internship access. Runs alongside all four modules.
By the end of Week 12, you have a documented portfolio with twelve pieces of executed work. That is what hiring managers actually look at when they are deciding whether to interview you.
Three ways to fund your seat
Most people who want to do the program tell me the same thing on calls. “I want in, but I am not sure how to pay for it right now.” That is fair. So here are three ways to get in, depending on what is true for you.
1. Pay for it yourself. The straightforward path. ₦45,000 for Core or ₦75,000 for Pro. This investment will be paid back ten times over.
2. Become an affiliate and earn back your seat. The MIA Academy Affiliate Program pays 40% commission on every MIA product sold through your unique link. The cookie window is 180 days, so content you post today can still convert six months from now. Power-level affiliates earn up to ₦480,000 per month, or ₦5.76M per year. Refer just three Pro buyers and you have fully covered your own Pro enrolment with profit left over. You will not find a deal like this anywhere else. Apply to the affiliate program here.
3. Get your employer to cover it. Most modern companies already allocate budget for professional development, training, or learning and development. MIA Academy programs qualify as professional development because they focus on building practical, job-relevant skills that improve execution, decision-making, and team output. For this reason, your employer can reasonably cover the cost as part of their learning, upskilling, or capability-building initiatives. To make the ask easier, I built a template you can adapt and send to your manager: MIA Academy Template, Convince The Boss.
Pick the one that fits your situation.
Who this is for, and who it isn’t
This is for marketers who want to move from generalist execution to specialist depth in product marketing, growth marketing, and AI. It is for career switchers from product management, content, design, or operations who want a structured way into the marketing role. It is for early-stage marketers who have been promoted into roles they do not fully know how to execute yet. It is for anyone who wants to land high-paying remote marketing roles and is willing to put in 12 weeks of structured work.
It is not for people who want a passive video library to consume in the background. It is not for people who refuse to do the work. It is not for people who want a guarantee without doing the work. The guarantee requires you to complete every module and every assessment.
How to enroll
Three steps.
First, read the full Program Summary or visit the Bootcamp page for the long-form pitch.
Second, pick your tier. Enroll in Pro or Core.
Third, show up. Cohort 2 begins the first week of June. You will get the WhatsApp community invite, course access, and Week 1 schedule within minutes of enrolment.
Thanks for reading. Now go ship your career.
— James
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