Product Marketing

Product & Growth Marketing with AI Bootcamp for Modern Marketers

I’ve shared templates for years. Now I’m personally training a small group of marketers to do the work, end to end.

Jan 26 • James Praise and Marketing In Action

MIA Academy: From Learning Marketing to Actually Doing the Work

Courses teach concepts. Work demands execution. Here’s why that gap exists and how MIA Academy closes it.

Jan 20 • James Praise and Marketing In Action

MIA #13: How to Plan Smarter Product Launches That Win (+ Template)

Not every product update is a launch. Here’s the framework + template to plan what matters.

Oct 27, 2025 • James Praise and Marketing In Action

MIA #11: Homepage Messaging 101 for Software Products (+Template)

A practical framework and template for translating positioning into homepage and landing page messaging that converts.

Apr 28, 2025 • James Praise and Marketing In Action

MIA #10: Positioning & PMF Lessons from Microsoft’s $289M Zune Failure

A practical framework and template for positioning software products (so your customers actually care).

Apr 21, 2025 • James Praise and Marketing In Action

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