Design the offer, not just the product

Two people can sell the same guide and get very different results. The product is rarely the reason. Here is how to design the offer around it.

Aug 17 • James Praise and Marketing In Action

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Sell what you already know

You do not need a new skill or a clever niche to sell online. The product is the problem you already solve at work. Here is how to find it and package…

Aug 10 • James Praise and Marketing In Action

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Why your first sale comes from demand, not passion

You can build for months and still make zero. The fastest first sale comes from testing what people already want, then shipping something small.

Aug 3 • James Praise and Marketing In Action

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July 2026

How to build an income you own, not one you rent

You sell your time for a salary or fees, and it stops the moment you stop. Here is the best case for building a digital product you own, and the first…

Jul 27 • James Praise and Marketing In Action

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June 2026

#25: Franklin Ugobude—From Microbiology to Growth Marketing

Franklin Ugobude is a marketing strategist skilled in storytelling, digital growth, and brand development, working across media and tech ecosystems.

Jun 1 • James Praise and Marketing In Action

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May 2026

MIA Academy AI Marketing Bootcamp: Cohort 2 Enrolments Open

Product marketing, growth marketing, and AI skills in one program. Cohort 2 enrollments are now open.

May 21 • James Praise and Marketing In Action

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MIA #15: How To Launch a Second Product Without Breaking the First One (+ Template)

A working positioning, messaging and launch framework for multi-product companies. With cases from PiggyVest, Moniepoint, OPay, PalmPay, Carbon, and…

May 11 • James Praise, Marketing In Action, and Oluwasemiloore Akoni

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April 2026

Ask James Anything on SuperMe AI

I built an AI version of myself, and now you can chat with me 24/7. It’s trained on MIA frameworks, playbooks, and GTM systems so you can get marketing…

Apr 27 • James Praise and Marketing In Action

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#24: Tominiyi Alabi—From Content Writing to Product Marketing

Tominiyi Alabi is a product marketing manager skilled in messaging, content strategy, market research, and product launches for tech startups.

Apr 13 • James Praise, Marketing In Action, and Tominiyi Alabi

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The MIA Academy Affiliate Program is Live

You already recommend products to people for free. The MIA Affiliate Program pays you 40% for it—up to ₦480,000/month, or ₦5.76M/year.

Apr 7 • James Praise and Marketing In Action

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March 2026

#23: Abiola Oyajumo—From Project Management to Growth Marketing

Abiola Oyajumo is a growth marketer with a track record in ads, email, and growth strategy, working with startups and financial brands across Nigeria.

Mar 19 • James Praise and Marketing In Action

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February 2026

Marketing Agent Skills for Claude Code

AI agent skills for marketing tasks, built for Claude Code and similar AI coding assistants (Cursor, Windsurf, Codex, Cline, Roo Code).

Feb 12 • James Praise and Marketing In Action

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